Portfolio Analysis Essay Example | Topics and Well Written Essays - 1250 words - 1

Portfolio Analysis - Essay Example The hospital is recognized for several services including Geriatrics, women services, emergency services, plastic surgery, substance abuse, vascular surgery, ambulatory surgery and Oncology (Sultz, 2008). This paper is going to carry out a portfolio analysis of some of the products and services in Johns Hopkins Hospital in an effort to gauge the market position of the hospital in relation to its share market and also determine the service and products rate growth. Profitable concerns in the hospital indicate that portfolio analyses are better applicable when portfolio matrixes are used as they put into consideration profit dimensions. Such profitable dimensions are measured in terms of low or high profitability in relation to either negative or positive flow of cash or invested capital returns (Sultz, 2008). Portfolio Analysis Portfolio Analysis categorize products and services of an organization into several categories with the help of graphic matrix so as to bring out the differenc es among services and products of particular organization in relation to their growth rate in the market and the market share relativity. The categories include; stars, problem children and children and cash cows. Market share relativity in this analysis is viewed as being the market share occupied by the biggest rival of an organization in comparison with the market share of other organizations that fall under the same category of services and products. To determine the growth rate, the changes in gross patient services levels of revenue are measured or at times the service or population growth. The classification is in terms of low, high and medium and this is reached at by comparing the figures of such services and products to those of the national health care growth, alternative investments and prime rates (McMillan, 2011). Stars The services and products offered by the Hospital which fall under this category include; Geriatrics, oncology and women's services. These services are under this category because they have proved to have a market growth that is high as well as high market shares. The profits realized from such services are also high. These are products and services that Johns Hopkins Hospital makes the most of and gains a lot from in most situations. However, as a result of the services and products being highly profitable, most competing hospitals have settled for the same services. Such competitions put the hospital in a situation where it has to practice aggressive enhancement on these services and develop them from time to time (McMillan, 2011). This at times poses a challenge due to the difficulties in market development considering the already existing market share which is very high. This puts the hospital in another situation where it has to seek additional strategies such as related diversification and vertical integration. Thus Geriatrics, oncology and women's services happen to be the most profitable service and products offered by the hospital but still offer a number of challenges. These products stand out as representing the hospital’s best opportunities in the long-run for gaining profits and growth (Emge, 1982). Problem Children Serves offered by these hospital and fall under this category include Ambulatory Surgery, emergency services and neurosurgery. These services qualify to be in this category as they occupy market share positions that are relatively low but still manage to compete in markets whose growths are high. Such services put the hospital